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CCR 2 

How does your product engage with audiences and how would it be distributed as a media text
Summary
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​There is a man named William tall, in an enclosed space sitting on a chair with his hands tied to the back, bloody, weary and covered in dirt. Infront of him stands a taller, muscular intimidating man names Boris constantly slapping him and pulling his hair. After a long interrogation Boris gets frustrated and slaps William in a fit of rage. After slapping him, William smiles as a drop of blood rolls down his lips onto the ground. As soon as the drop of blood hits the ground a grenade rolls in. Boris is confused and the grenade releases smoke, stunning Boris. Suddenly a punch hits Boris from within the smoke, revealing a shorter, slimmer man named Edward. Boris tries to punch Edward but Edward dodges the punch and kicks Boris in the stomach and follows up with a uppercut straight to the jaw. Boris is stunned and confused which gives Edward just enough time to untie William. The moment Edward unties William Boris punches him in the face, however in return William elbows Boris in the face and tackles him into a wall. Edward then runs towards Boris going for a punch but Boris grabs his hand and twists it. He then hits William with a knee and pushes him away. However as he charges towards William, Edward hits him in the back stunning Boris once again giving them enough time to escape the enclosed space. They get into a car and drive off as Boris chases them on foot eventually giving up. As William drives the car, Edward treats his wounds.

Target Audience

I believe that there's an audience for everything in todays age, especially for a genre this big. If i had to be specific, my target audience would not be limited to mostly Indians simply due to the fact that I've used English as my main language. People ranging from 10-35 years of age as determined from my research.

This OS is not meant to be relatable or something the audience can connect with but is something which is more of a massy, celebratory film which can appeal to the publics eye. However, it does somewhat appeal to the Indian mentality of family and brotherhood since it is inspired by Bollywood classics such as Amar Akbar Antony and Karan Arjun.

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Unique selling point of the sequence

This opening sequence displays impressive action choreography along with a stinging red lighting and impactful action shots which will leave a lasting effect on the audience. The inspiration behind the story as well which is of brotherhood and family is something which is deeply engraved in Indian culture but unfortunately is being forgotten as time passes. This movie is a reminder that brotherhood still exists and is still the strongest bond in this world as when nobody is standing with you and everybody abandons you, the only people who wont leave your side are your blood.

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Distribution 

​When considering a platform for distributing an action film, Netflix emerges as the prime choice due to its extensive global reach and a successful track record in promoting action content. Netflix’s commitment to producing high-quality action films like "Extraction" and "6 Underground" has effectively drawn in audiences who favor dynamic, high-stakes narratives. Netflix’s prowess in marketing and its ability to deliver action-oriented content to a broad international audience make it an advantageous platform for distributing an action film over Disney+ Hotstar, which is more oriented towards family and regional content in India. Netflix’s capacity to engage a wide demographic and its powerful promotional tools ensure maximum exposure and viewership for action films, optimizing both reach and impact.

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Thank You - 

Aarav Painter

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